Customized professional training
Formation IA pour les commerciaux
Prepare your meetings better, personalize your proposals and strengthen your negotiations with the help of AI.
Starting from €1,500 excluding VAT per half-day · Written proposal within 24 working hours, without obligation.
The training in brief
Everything you need to make a decision, in nine lines. The objectives, process, and use cases are below.
- What it is
- A customized training in generative AI For sales teams: a maximum of twelve participants, each working on their own computer, focusing on their own projects. No lectures or demonstrations: 70% hands-on practice.
- What we work on there
- Your appointments and proposals : preparation and monitoring of accounts, response to calls for tenders and customer questionnaires, follow-up with a prospect who has remained silent, monitoring of the pipeline.
- For who
- The teams sales, pre-sales and business developmentAll levels, including employees who have never opened the tool.
- Duration and rhythm
- 1 hour 30 minutes or half a dayAvailable in one go or in waves of sessions to cover the entire team. Also available as a webinar.
- Where and in what language
- At your premises anywhere in France, or remotely. French or English.
- Price
- €1,500 to €2,000 excluding VAT Half-day sessions for up to twelve participants, with a sliding scale of prices when sessions are repeated. See our price benchmarks.
- On which tool
- Yours: Copilot, ChatGPT, Claude, Gemini, Mistral or your secure internal assistant. We train within your tenant, without third-party tools.
- Funding
- Eligible for OPCO and ESF+ funding. NextStart is a registered training organization (No. 11756140675): the session is part of your skills development plan, with the agreements and documents expected by your funder.
- Lead time
- Written proposal within 24 business hours, without obligation, after a 30-minute framing exchange.
Why train your sales teams in generative AI?
Salespeople can better prepare and personalize their interactions, without making unverified promises or exposing prospect and customer data.
Appointments to prepare quickly
Information about the account, sectoral issues and assumptions about needs must be summarized before the exchange.
Suggestions that can be customized
The arguments and examples should correspond to the client's actual context rather than a generic formulation.
Negotiations need to be structured
Objectives, objections, concessions and scenarios require preparation consistent with the commercial policy.
Customer data to protect
CRM, contracts, rates and confidential exchanges must not be transmitted to an unapproved tool.
What your sales teams will be able to do upon exit
Six objectives, assessed during the session on the files that your teams bring.
- Write a prospecting message or follow-up based on the actual context of an account, then verify each statement before sending.
- Structuring a sales proposal or a response to a call for tenders, and adapting its benefits to the expectations expressed by the client
- Create a meeting briefing based on the account history: issues, assumed needs, discovery questions, and likely objections.
- Adapting an argument to an interlocutor and their level of maturity, by separating what is proven from what remains a hypothesis
- Recognize an unverified claim generated by the tool regarding a price, deadline, customer reference, or contractual commitment.
- Apply your internal usage rules, the GDPR, and Section 4 of the AI Act to your own records
How we prepare the session with your sales representative
The content, examples and tools are prepared with your subject matter expert before the session.
Feasibility study
Gathering of needs, participant level, constraints and priority use cases.
Customization
Adaptation of the schedule, demonstrations and exercises, then validation with your organization.
Training
Participatory facilitation, guided practical application and distribution of educational materials.
How generative AI is transforming business jobs
AI accelerates sales preparation, personalization, and follow-up. It helps teams leverage more context without replacing customer relationships, negotiation, or salesperson judgment.
Better prepare accounts and appointments
AI can synthesize a history, structure the issues of an account and prepare relevant questions before a customer interaction.
Personalize proposals and responses
It helps to adapt a sales pitch, proposal or response to a call for tenders to the client's expectations and the elements actually available.
Strengthen preparation for negotiations
Teams can explore objections, scenarios and concessions before a meeting, while retaining responsibility for arbitration.
Improve the reliability of sales tracking
Reports, actions and important information can be better structured, with particular attention paid to customer data and confidential information.
The program, hour by hour
A balance designed to understand, practice and then secure uses in the work environment.
Schedule for the half-day (3 hours 30 minutes)
- 0 p.m. to 00 p.m. Fundamentals of generative AI applied to sales: memory, personalized instructions, reasoning and in-depth research, and what the tool actually knows about an account or market.
- 0 p.m. to 20 p.m. : prompting applied to preparing for a meeting: framing the context of the account, the interlocutor, the objective of the exchange and the level of proof expected.
- 0 p.m. to 40 p.m. : Prompts & Agents workshop on three cases brought by your teams, for example a key account meeting briefing, a prospecting sequence on a priority segment and the outline of a commercial proposal, each carried out to a usable deliverable.
- 2 p.m. to 40 p.m. : negotiation and follow-up: simulation of objections, preparation of concessions and counter-offers, meeting report and updating of CRM information.
- 3 p.m. to 10 p.m. : bias, confidentiality, GDPR, Article 4 of the AI Act, customer data and pricing conditions that do not leave your environment, then drafting your rules of use.
The 1 hour 30 minute format follows the same tight structure: 20 minutes of fundamentals, 55 minutes of workshop on two chosen cases, 15 minutes of usage framework.
The business situations we can work on
The exercises are selected according to your priorities. The groupings below retain the details of the situations that can be worked on.
Targeting
- Define the ideal customer profile
- Identify priority segments
- Search for target companies
- Prepare an account strategy
Prospection
- Write a personalized introductory message
- Adapt the message to the sector
- Prepare a multichannel sequence
- Create several variations of the hook
Appointment preparation
- Research the company and its challenges
- Identify the assumptions of need
- Prepare the discovery questions
- Anticipate possible objections
proposals
- Structuring a business proposal
- Tailor the benefits to the customer
- Respond to a call for tenders
- Prepare a presentation aid
Negotiation
- Constructing an argument
- Simulate a negotiation
- Prepare the concessions and trade-offs
- Respond to objections diplomatically
Monitoring and management
- Produce the minutes of the meeting
- Write the follow-up email
- Update CRM information
- Analyze the pipeline and forecasts
Concrete examples of use cases for sales teams
Operational resources to extend training to real-life sales situations.
AI co-pilot for account preparation and monitoring →
Centralize the relevant context before appointments and structure follow-up actions.
AI assistant for tenders and customer questionnaires →
Organize the responses, evidence, and contributions needed for a business case.
Re-engaging a prospect who has remained silent →
Find a useful angle for relaunch rather than just another reminder.
Commercial pipeline monitoring →
Bringing up dormant cases, missed deadlines, and follow-ups that need to be made.
Automatically prepare today's appointments →
Receive a briefing by appointment, built from the account history.
Responding to a tender from start to finish →
To orchestrate the analysis, drafting and verification of a response file.
Transforming meeting notes into CRM reports →
Moving from hastily taken notes to a written report and a dated next step.
Write a first personalized prospecting email →
Build a hook based on a verified fact rather than on an argument.
Assess an opportunity before committing →
Separate what we know from what we assume and decide go, no-go or conditional go.
Preparing for a business negotiation →
Set objectives, limits, trade-offs and responses to expected objections.
Announcing a price increase to a customer →
Justify the increase, prepare the countermeasures and anticipate the reactions.
Drafting the executive summary of a proposal →
Write the page that the decision-maker will actually read, and the decision it requires.
Monitoring of calls for tenders in its segments →
Receive daily reviews published on your segments, with deadline and relevance.
Copilot Tutorial
Analyze your sales with Copilot in Excel
180 sales by region, salesperson, and category: revenue calculated, top sellers, pivot table and chart, in four steps. Our tutorial shows each step with a Microsoft 365 Copilot license.
The Salesperson's AI Toolkit: 24 Use Cases and Their Prompts
To get started before or after training: the best everyday sales use cases, with ready-to-copy prompts, organized into four levels to gradually develop skills and autonomy. A fact sheet for each stage of the sales cycle and each level, from targeting to pipeline monitoring.
- Four levels: save time, structure, personalize and ensure reliability, delegate to agents
- 24 one-page fact sheets: situation, quick to copy, checkpoints, implementation by tool
- Self-positioning grid, four challenges to pass, course of 30 sequences of 15 minutes each
- Copilot, ChatGPT, Claude, Gemini and Mistral, with their privacy policies and the AI Act
Receive the kit
The download link will be sent to you by email.
Your data does not leave your environment
Customer files, sales pipeline, pricing conditions: your business information does not leave your environment.
The exercises are based on your real-world situations, never on your actual data. We develop the practical cases with your business expert using anonymized or reconstructed examples, and we work within the environment approved by your IT department: Copilot Chat, Copilot M365, ChatGPT (Enterprise or Azure OpenAI), Gemini, Claude, Mistral, or a locally installed open-source solution for the most sensitive data. No documents, files, or personally identifiable information are transmitted to a public model during the session. The final part of the training is dedicated to GDPR, the AI Act, and the development of your internal usage rules, ensuring that each participant leaves with a clear understanding of what they can and cannot submit to an AI tool.
Copilot M365
Claude
ChatGPT
Gemini
VibeReferences and feedback
Some examples of interventions and feedback from NextStart.AI training courses.
Airbus470 participantsAirbus595 participants
CNES673 participants
Alptis450 participants31 AI Champions
Agirc-Arrco650+ participants
Bristol Myers Squibb237 participants10 AI Champions
Ceva Animal Health209 participants
SATT network173 participants
Cerema145 participants
Engie11 participants
AÉSIO mutual21 participants
Crédit Mutuel13 participants
Customer reference
Professional training in generative AI
"Average rating of 8.6/10. A good introduction to Copilot, well-documented with practical examples, comprehensive training / Allows us to optimize our time, understand the limitations of the tool, and learn about Copilot's functions."
Frequently asked questions about AI training for sales teams
Answers to key questions about level, tools, personalization, and modalities.
Do you need to already know how to use ChatGPT or Copilot?
No. The content is adapted to the level of the participants, from discovery to more advanced methods.
Can the training use our internal tool?
Yes. The session can use the tool approved by your IT department, including Copilot, ChatGPT (Enterprise or Azure OpenAI), Gemini, Claude, Mistral or a local solution.
Can we work on our own use cases?
Yes. Priority situations are selected with your contact person, then transformed into suitable and safe exercises.
What is the difference between the 1 hour 30 minute format and the half-day format?
The shorter format focuses on familiarization and a few demonstrations. The half-day format allows for more hands-on practice with your specific use cases.
Can the training be funded?
Our training courses are eligible for OPCO and ESF+ funding.
Can AI write a complete business proposal?
She can prepare a structure and a first draft based on verified information. The salesperson remains responsible for accuracy, price, and commitments.
Can we connect the training to our CRM?
The training can be based on your processes and environment. Any connection or automation will be subject to separate agreement with your IT department.
How much does the training cost?
The price depends on the chosen format, the number of participants, and the number of sessions. We will send you a quote within 24 business hours of our initial discussion. Price ranges for standard formats can be found on the Corporate AI Training page.
How soon can a session be organized?
Allow one to two weeks between your agreement and the session, the time needed to coordinate with your sales representative, personalize the exercises and validate the schedule.
What deliverables do the participants receive?
A booklet of about fifty pages, the prompts and agents built during the workshop on your own cases, and the rules of use written collectively at the end of the session.
Let's build your customized sales training
Describe your situation in a few lines. We will get back to you within 24 business hours with a proposal tailored to your teams, tools, and schedule.
Do you prefer to call or write? +33 1 89 16 48 05 or hello@nextstart.aiYour contact details are only used to reply to you.
NextStart is a training organization registered under number 11756140675. This registration does not constitute state approval.