Customized professional training
AI training for marketing teams
Accelerate your studies, create more relevant campaigns and adapt your content for all channels.
Starting from €1,500 excluding VAT per half-day · Written proposal within 24 working hours, without obligation.
The training in brief
Everything you need to make a decision, in nine lines. The objectives, process, and use cases are below.
- What it is
- A customized training in generative AI For marketing teams: a maximum of twelve participants, each working on their own computer and their own projects. No lectures or demonstrations: 70% hands-on practice.
- What we work on there
- Your studies and your campaigns : synthesis of verbatim comments and studies, breakdown of a message by segment and by channel, control of tone, allegations and mentions before broadcast.
- For who
- The teams marketing, product communication and customer experienceAll levels, including employees who have never opened the tool.
- Duration and rhythm
- 1 hour 30 minutes or half a dayAvailable in one go or in waves of sessions to cover the entire team. Also available as a webinar.
- Where and in what language
- At your premises anywhere in France, or remotely. French or English.
- Price
- €1,500 to €2,000 excluding VAT Half-day sessions for up to twelve participants, with a sliding scale of prices when sessions are repeated. See our price benchmarks.
- On which tool
- Yours: Copilot, ChatGPT, Claude, Gemini, Mistral or your secure internal assistant. We train within your tenant, without third-party tools.
- Funding
- Eligible for OPCO and ESF+ funding. NextStart is a registered training organization (No. 11756140675): the session is part of your skills development plan, with the agreements and documents expected by your funder.
- Lead time
- Written proposal within 24 business hours, without obligation, after a 30-minute framing exchange.
Why train your marketing teams in generative AI?
Marketing teams must accelerate analysis and production without losing customer knowledge, brand consistency, or control over distributed content.
Studies and customer feedback to be summarized
Data, verbatim transcripts and research must be transformed into structured teachings linked to sources.
Campaigns to be rolled out quickly
Concepts, messages and formats are multiplying according to segments and channels.
A risk of generic content
Without context, criteria and examples, AI produces proposals that are not very differentiating and are far removed from the brand.
Compliance constraints
Personal data, claims, rights and advertising rules must be integrated into the validation process.
What your marketing teams will be able to do upon release
Six objectives, assessed during the session on the files that your teams bring.
- Write and revise campaign content (product page, email sequence, social media post) based on a brief, then check the tone, claims, and mentions before publication.
- Structure the analysis of a set of customer verbatim comments or a market study, and draw three lessons related to their sources.
- Create a reference prompt containing your brand platform, personas, and validation criteria, reusable by the entire team.
- Adapting a core message to multiple segments and channels without losing the promise or editorial consistency
- Recognizing in a tool output a generic argument, an unsourced allegation or insufficiently anonymized customer data
- Apply your internal usage rules, the GDPR, and Section 4 of the AI Act to your own records
How we prepare the session with your marketing contact
The content, examples and tools are prepared with your subject matter expert before the session.
Feasibility study
Gathering of needs, participant level, constraints and priority use cases.
Customization
Adaptation of the schedule, demonstrations and exercises, then validation with your organization.
Training
Participatory facilitation, guided practical application and distribution of educational materials.
How generative AI is transforming marketing
AI accelerates the research, creation, and rollout of campaigns. It allows for testing more hypotheses and formats while maintaining brand consistency, reliable sources, and human validation.
Accelerate market research and exploration
AI helps to structure research, compare trends and synthesize information before building a marketing recommendation.
Adapting content more effectively
A message can be adapted to multiple audiences, channels and formats without starting from scratch, provided that explicit editorial rules are maintained.
Orchestrating the launches
Campaign plans, sequences, deliverables and dependencies can be structured more quickly to coordinate teams and channels.
Protecting the brand and compliance
AI must be governed by rules on tone, claims, rights, data, and final validation to avoid rapid but inconsistent production.
The program, hour by hour
A balance designed to understand, practice and then secure uses in the work environment.
Schedule for the half-day (3 hours 30 minutes)
- 0 p.m. to 00 p.m. Fundamentals of generative AI, getting to grips with the tool chosen by your CIO, personalized memory and instructions, modes of reasoning and in-depth research.
- 0 p.m. to 20 p.m. : prompting method applied to a marketing brief, building brand context (tone, personas, authorized claims) and verifying sources.
- 0 p.m. to 40 p.m. : Prompts and Agents workshop on your situations, for example the synthesis of customer verbatim comments, the adaptation of a launch message by segment and by channel, or the preparation of an agency brief.
- 2 p.m. to 40 p.m. : building an agent useful to the team, for example a weekly campaign reporting agent or a brand compliance reviewer, then testing on an anonymized example.
- 3 p.m. to 10 p.m. : bias, limitations and critical thinking, confidentiality of customer data and media plans, GDPR, Article 4 of the AI Act and drafting your rules of use.
The 1 hour 30 minute format follows the same tight structure: 20 minutes of fundamentals, 55 minutes of workshop on two chosen cases, 15 minutes of usage framework.
Marketing situations we can work on
The exercises are selected according to your priorities. The groupings below retain the details of the situations that can be worked on.
Market and competition
- Carry out competitive intelligence
- Summarizing a market study
- Identify emerging trends
- Compare the value propositions
segmentation
- Building personas
- Identify needs and pain points
- Segmenting audiences
- Prepare a customer journey
Strategy
- Define a positioning
- Formalize a value proposition
- Build a marketing plan
- Preparing for the launch of an offer
Content
- Write an article or a newsletter
- Create social media posts
- Prepare SEO content
- Adapt the tone to each audience
Campaigns
- Imagine campaign concepts
- Create multiple message variations
- Prepare an agency brief
- Break down the content by channel
Analysis and improvement
- Analyze performance
- Summarize customer feedback
- Identify optimizations
- Prepare an annotated report
Concrete examples of use cases for marketing teams
Operational resources to extend training on key marketing workflows.
Write a complete creative brief →
Write a complete brief for the agency: target audience, insight, message, evidence and constraints.
Building personas from customer data →
Build personas based on customer data, with their level of certainty.
SEO and GEO Content Writer →
Write content that ranks on Google and is cited by AI answer engines.
Build the annual marketing plan →
Develop a diagnosis, objectives, quarterly action plan and a broken-down budget.
Guardian of the brand and compliance →
Check your tone, promises, and mentions before publishing.
Adapting a message for multiple audiences and channels →
Prepare several consistent versions from a reference message.
Weekly campaign reporting →
Receive consolidated results and points of attention every week.
Qualify and route incoming leads →
Sort the requests and direct them to the right person without delay.
Orchestrating a multi-channel launch →
Coordinate messages, content and schedule across all channels.
Build an updatable competitive benchmark →
Compare competitors based on consistent criteria and track their movements.
The AI Marketing Kit, for step-by-step progress
To start on your own, prepare for training or extend it: 30 everyday use cases and their prompts, organized into three levels, from initial study summaries to assistants shared by the whole team.
- Placement test and six-week program, one sheet per day
- 10 fact sheets to get started: study summaries, customer testimonials, variations, and different versions
- 12 study and campaign fact sheets: personas, competitive analysis, brief, concept, launch plan
- 8 fact sheets for industrialization: brand foundation, assistants, automated monitoring and reporting
Receive the kit
The download link will be sent to you by email.
Your data does not leave your environment
Customer data, media plans, unlaunched campaigns: your marketing information does not leave your environment.
The exercises are based on your real-world situations, never on your actual data. We develop the practical cases with your business expert using anonymized or reconstructed examples, and we work within the environment approved by your IT department: Copilot Chat, Copilot M365, ChatGPT (Enterprise or Azure OpenAI), Gemini, Claude, Mistral, or a locally installed open-source solution for the most sensitive data. No documents, files, or personally identifiable information are transmitted to a public model during the session. The final part of the training is dedicated to GDPR, the AI Act, and the development of your internal usage rules, ensuring that each participant leaves with a clear understanding of what they can and cannot submit to an AI tool.
Copilot M365
Claude
ChatGPT
Gemini
VibeReferences and feedback
Some examples of interventions and feedback from NextStart.AI training courses.
Airbus470 participantsAirbus595 participants
CNES673 participants
Alptis450 participants31 AI Champions
Agirc-Arrco650+ participants
Bristol Myers Squibb237 participants10 AI Champions
Ceva Animal Health209 participants
SATT network173 participants
Cerema145 participants
Engie11 participants
AÉSIO mutual21 participants
Crédit Mutuel13 participants
Customer reference
Professional training in generative AI
"Average rating 8.9/10. 'Improves the quality of our prompts, provides new ways to use AI tools / Implementation with concrete documentation, use of GPT-5 with the difference from version 4'"
Frequently asked questions about AI training for marketing teams
Answers to key questions about level, tools, personalization, and modalities.
Do you need to already know how to use ChatGPT or Copilot?
No. The content is adapted to the level of the participants, from discovery to more advanced methods.
Can the training use our internal tool?
Yes. The session can use the tool approved by your IT department, including Copilot, ChatGPT (Enterprise or Azure OpenAI), Gemini, Claude, Mistral or a local solution.
Can we work on our own use cases?
Yes. Priority situations are selected with your contact person, then transformed into suitable and safe exercises.
What is the difference between the 1 hour 30 minute format and the half-day format?
The shorter format focuses on familiarization and a few demonstrations. The half-day format allows for more hands-on practice with your specific use cases.
Can the training be funded?
Our training courses are eligible for OPCO and ESF+ funding.
Can we use our brand platform during the training?
Yes. The charter, tone, personas and authorized examples can be used to build more precise guidelines.
Does the training cover marketing data analysis?
Yes, depending on your priorities. The exercises can focus on verbatim comments, campaigns, segments, or performance dashboards using secure data.
How much does the training cost?
The price depends on the chosen format, the number of participants, and the number of sessions. We will send you a quote within 24 business hours of our initial discussion. Price ranges for standard formats can be found on the Corporate AI Training page.
How soon can a session be organized?
Allow one to two weeks between your agreement and the session, the time needed to coordinate with your marketing contact, personalize the exercises and validate the schedule.
What deliverables do the participants receive?
A booklet of about fifty pages, the prompts and agents built during the workshop on your own cases, and the rules of use written collectively at the end of the session.
Let's build your customized marketing training
Describe your situation in a few lines. We will get back to you within 24 business hours with a proposal tailored to your teams, tools, and schedule.
Do you prefer to call or write? +33 1 89 16 48 05 or hello@nextstart.aiYour contact details are only used to reply to you.
NextStart is a training organization registered under number 11756140675. This registration does not constitute state approval.