Free resource · 10 skills + Word guide
Claude's Marketing Skills: 10 Skills Ready to Install
Campaign brief, persona, keywords, SEO article, SEO and GEO audit, editorial calendar, posts, emailing, competitive intelligence and reporting: ten skills in French that teach Claude the method of your marketing team, once and for all.
Claude's Marketing Skills, in brief
- What it is
- A pack of 10 skills in the standard Agent Skills format, written for tasks that come up every week in a marketing team, and a guide to install them, adapt them to your brand and deploy them.
- For who
- The marketing, content and digital marketing teams of large organizations, their managers and their AI experts.
- Format
- A ZIP archive (one archive per skill for Claude, the same skills in folders for Claude Code and Copilot) Cowork, a README) and a 13-page Word guide in 10 chapters.
- The 10 skills
- Campaign brief, target persona, keyword strategy, SEO article, SEO and GEO audit, editorial calendar, social media adaptation, email marketing, competitive analysis, marketing reporting.
- Where they work
- Claude (all offers, code execution enabled), Claude Code and Microsoft Copilot CoworkThe format is open and readable by other agents.
- Price
- Free, in exchange for a professional email address. No unsolicited emails.
- Update
- November 2026 edition, information verified on November 2, 2026.
- What it doesn't replace
- Human review of all published content, your editorial charter and validation by your DPO for personal data.
- Go Further
- Claude Skills kit, AI marketing kit, AI training for marketing teams.
In a marketing team, the same requests come up every week: the brief for the agency, the blog article, three LinkedIn posts, the webinar follow-up, the monthly campaign review. Each time, someone re-explains the brand's tone, the expected format, and the mistakes to avoid to the AI, and everyone gets a different result.
A skill puts an end to this repetition. It's a text file that describes your method for a task; Claude loads it himself as soon as the request allows. These ten marketing skills are a concrete starting point, with a "House Rules" section to fill in with your brand, your models, and your prohibitions.
1. Claude's 10 skills for marketing
| Skill | What she does | Example of a request |
|---|---|---|
| campaign brief | A complete brief: SMART objective, target audience, promise and proof, channels, timeline, indicators | "I have 20,000 euros to fill our March webinar: give me the brief." |
| target persona | A persona based on your data, which separates facts from assumptions and derives messages from them. | "Build the purchasing director persona based on these interviews." |
| keyword strategy | Keywords grouped by intent, one target page per group, priorities and cannibalization | "Here's the Search Console export: which pages should I create?" |
| article-seo | An article that answers questions right from the start, with a Q&A section, tables, FAQs, title, and meta tags. | "Write the article on AI training for businesses" |
| audit-seo-geo | Auditing a page for Google and AI answer engines, with ready-to-paste rewrites | "Why is this page still on page 2?" |
| editorial calendar | A sustainable schedule, aligned with your pillars, your key moments, and the team's capacity | "Create a quarterly calendar, two pieces of content per week" |
| social media variations | Content delivered through native posts for LinkedIn, Instagram, X, short videos, and newsletters | "Turn this webinar into a week of posts" |
| email-marketing | Emails and sequences: subject lines, preheader, body, button, variant to test | "Write the welcome sequence in four emails" |
| competitive analysis | Competitor profiles, grid, positioning map and differentiation angles | "Compare our three main competitors" |
| marketing reporting | The figures from the campaigns, the explanations, and the decisions to be made | "Here's the October export, what needs to be cut?" |
They all follow the same structure: before starting, a step-by-step method, output format, rules, house rules, and sample requests. They are combined: the persona informs the brief, the keyword strategy informs the calendar, and the SEO article is broken down into posts.
2. Two skills for SEO and GEO
Search engine optimization (SEO) is the primary application sought for marketing skills. The skills of keyword strategy, SEO article optimization, and SEO/geo auditing incorporate the rules that will matter in 2026 for ranking on Google and being cited by ChatGPT, Perplexity, Copilot, or Gemini
- The answer first : two or three sentences that answer the question before any preamble, that's what answer engines use.
- Interheadings in questionformulated as real questions from readers, and a FAQ with self-contained answers.
- Sourced and dated data : no data without a source, no invented search volume.
- A group of queries, a pageand the detection of pages on the site that compete with each other.
- Ready-to-paste corrections : title, meta description, H1 and direct answer rewritten.
3. Install the skills in Claude, Claude Code, and Copilot Cowork
| Tool | How to install | To know |
|---|---|---|
| Claude (application and claude.ai) | Customize > Skills, then Create skill > Upload a skill: upload the skill archive without extracting it. | All offers; the "Code execution and file creation" option must be activated |
| Claude Team and Enterprise | As above, an owner can also share or provision skills for the entire organization. | Shared skills are read-only for members and update automatically for everyone. |
| Claude Code | The folder has been copied to ~/.claude/skills/ or to the .claude/skills/ directory of the project. | Direct call with /skill-name, broadcast possible via plugin |
| Microsoft Copilot Cowork | Folder copied to your OneDrive, under /Documents/Cowork/skills/ | Skills discovered at the beginning of each session |
At startup, Claude only reads the name and description of each installed skill. Full instructions are only loaded when a request matches: you can install all ten skills without slowing down your conversations.
4. Customize the skills to your brand
Each skill concludes with a "House Rules" section: brand name and writing style, tone in three adjectives, prohibited words, validation process, and in-house templates. Take thirty minutes as a team to complete this section before releasing the skills. This is what distinguishes a generic method from your team's approach, which is closely tailored to your specific use cases.
The guide shows a completed section and the fastest way to get there: give Claude your charter and three validated contents, and ask him to fill in the section without inventing anything.
5. Built-in safeguards
- No figures or fabricated testimonies : what is missing is indicated in brackets.
- Allegations to be substantiated : all superlatives are indicated before broadcast.
- Personal data : verbatim and anonymized CRM extracts; legal basis for email marketing to be verified with the DPO.
- Rights : no third-party text, visuals or slogans used, no competitor copying.
- Human proofreading : a skill produces a first draft; it does not publish or validate anything.
6. What the kit contains
The ZIP archive contains the ten skills twice: one archive per skill to upload to Claude, and the folders for Claude Code and Copilot. Coworkwith a README file. The skills contain only text: no script, no calls to an external site.
The Word guide has 13 pages in 10 chapters: why skills for marketing, the 10 skills at a glance, installation, customizing house rules, a sheet per skill, marketing safeguards, measuring time saved, deployment in 30 days, and the template for writing your eleventh skill with its 8-point checklist.
Download Claude's Marketing Skills (10 skills and a Word guide, free)
10 ready-to-install skills and a 13-page Word guide. Written by NextStart.AI based on Anthropic documentation and workshops we conduct with marketing teams from large organizations.
- Brief, persona, SEO, GEO, content, email marketing, monitoring and reporting
- For Claude, Claude Code and Copilot Cowork
- A "House Rules" section branded with your logo in each skill
- Deployment in 30 days and the pre-sharing checklist
Related trainingAI training for marketing teams →Your marketing teams build their own skills and insights on their campaigns, content, and data, with your brand's rules.
7. Frequently Asked Questions
What is a Claude skill for marketing?
It's a text file that describes your team's method for a marketing task (a brief, an SEO article, a report): the information to gather, the steps, the format, and the rules. Claude automatically uploads it when a request matches, and everyone gets a result that meets the team's standards.
How do I install a skill in Claude?
In Claude, open Customize, then Skills, then Create skill and Upload a skill, and upload the skill's ZIP archive without extracting it. The option to run code and create files must be enabled. On Team and Enterprise, an organization owner must first authorize skills and can then share them with the entire team.
Which skill should I choose for SEO?
Three skills cover SEO: keyword strategy for grouping queries and choosing pages, article SEO for writing articles, and SEO-geo audit for correcting existing pages. They target both Google and AI answer engines like ChatGPT, Perplexity, and Copilot.
Do skills work with Copilot?
Yes, with Microsoft Copilot Coworkwhich reads the same format: copy the skills folders into your OneDrive, under Documents, Cowork, skills. They also work in Claude Code and in other agents compatible with the open Agent Skills format.
Is my marketing data protected?
On Claude Team and Enterprise plans, your conversations are not used to train default models. On an individual plan, check this setting in your privacy settings. In all cases, anonymize customer files and follow your organization's AI policy.
Is the kit free?
Yes. The 10 skills and the Word guide are free, provided you have a professional email address. The download link is personal and valid for 30 days; we will not send you any unsolicited emails.
8. Going further
For transferable skills (report writing, summary writing, handling sensitive emails), the Claude Skills kitFor marketing prompts categorized by level, the AI marketing kitTo group your skills in a team plugin, the Claude Plugins KitTo train your teams on their real-life cases, the AI training for marketing teams.
The entire series of free kits. To drive adoption: AI charter template, AI Ambassadors Kit, Manager's toolkit for dealing with AI, AI-powered time-saving kit, Adoption Roadmap Kit, AI maturity grid, AI Measurement and ROI Kit, AI Governance Kit, Cowork kit, 50 Copilot M365 prompts, Copilot Studio kit, Deploy Microsoft 365 Copilot kit, Copilot Kit Cat, Copilot Excel kit, Copilot Teams and Outlook kit, Copilot Word and PowerPoint kit, Configure Claude kit, Deploying Claude in the Workplace Kit, Claude Agents Kit, Claude Skills kit, Claude's Marketing Skills, Skills Claude HR, Claude Plugins Kit, Claude Code kit, Claude Design kit et Vibe coding kitFor the AI project sponsor: AI Act kit, GDPR kit, Security and data kit, Shadow AI kit, AI and Social Dialogue Kit, frugal AI kit, AI Sovereignty Kit et responsible AI kitBy profession: AI HR kit, AI marketing kit, AI finance kit, AI kit for lawyers, AI kit for salespeople, AI toolkit for project managers, AI innovator kit, communicator's AI kit, AI Shopping Kit et AI Kit for Researchers.
9. sources
The information cited on this page and in the kit is based on the following sources, verified on November 2, 2026.