Generative AI capability
🧭 Brainstorming with AI
Use AI to go beyond obvious initial ideas, multiply angles of exploration and develop the most promising leads into actionable concepts.
Written proposal within 24 working hours, without obligation.
Moving beyond the initial obvious ideas
AI is becoming a partner in divergence and convergence: it helps to change perspectives, combine ideas, apply creativity methods and transform exploration into truly actionable leads.
Framing the challenge
Formulate the problem as an open question, with its constraints, its audience, and what will make a good idea.
Open the field
Ask the AI for a large number of unfiltered leads, including unconventional ones, to go beyond the obvious answers.
Change perspective
To make AI adopt other points of view (customer, competitor, other sector) or to make it apply a method of creativity.
Combine ideas
Cross-referencing the leads obtained, enriching them with each other and bringing forth more original concepts.
Evaluate
Put the concepts through the wringer using shared criteria (impact, feasibility, cost) and have the favorites challenged by AI.
Turn into action
Break down the selected approaches into next steps, rapid and responsible tests to move from idea to project.
Good habits to maintain
AI speeds up work, but does not replace business expertise, verification, or human responsibility.
- Provide a sufficiently precise context and explain the constraints.
- Work through conversation and gradually improve the result.
- Check the facts, the sources, the consistency and any potential biases.
- Protect confidential data and comply with internal rules.
Detailed use cases
The exercises are selected according to the needs and level of the participants.
Feasibility study
- Rephrase the problem
- Identify constraints and criteria
- How could we create questions?
- Distinguishing between causes and symptoms
Divergence
- Generate a large number of ideas
- Exploring extreme ideas
- Use analogies
- Changing persona or point of view
Creative methods
- Apply SCAMPER
- Use the six hats
- Create a morphological matrix
- Exploring possible futures
Enrichment
- Combine several ideas
- Add constraints and opportunities
- Turning a weakness into an advantage
- Develop variations
Selection
- Constructing a choice grid
- Assess impact and feasibility
- Prioritize collectively
- Identify the critical assumptions
Activation
- Formalize a concept
- Create a pitch
- Define a prototype
- Building the next steps
Applications in all professions
The capacity is tailored to the deliverables, constraints, and levels of requirement of each function.
👨👩👧👦 Management and leadership
Decision-making, communication, preparation and management.
🎯 Marketing and communications
Content, campaigns, studies and variations.
👥 HR and recruitment
Documents, analyses, interviews and support.
💼 Commerce and shopping
Preparation, argumentation, comparison and follow-up.
📊 Finance and quality
Analysis, control, synthesis and improvement.
⚖️ Legal and compliance
Reading, comparison, risks and popularization.
📅 Project and operations
Planning, procedures, meetings and reporting.
🔬 Research and innovation
Exploration, hypotheses, concepts and valorization.
Practical information
- formats: Prompt Party® in small groups or webinars.
- Modalities in-person or remote, in French or English.
- Tools: internal solution or tool validated by your IT department.
- Customization: exercises tailored to your professions and real-life situations.
- Funding: eligible for OPCO and ESF+ funding.
NextStart.AI is tool-agnostic and adapts training to the technological environment authorized by your organization.

A professional and proven training program
NextStart.AI supports large organizations in the concrete and responsible adoption of artificial intelligence.
Train your teams in AI-enhanced brainstorming
Describe your situation in a few lines: teams involved, current level, use cases, deadlines. We will get back to you within 24 business hours with a tailored proposal. You can also book a 30-minute consultation directly.
Do you prefer to call or write? +33 1 89 16 48 05 or hello@nextstart.aiYour contact details are only used to reply to you.
NextStart is a training organization registered under number 11756140675. This registration does not constitute state approval.
